I was asked by Liza Groeneveld of Invest Utrecht to create a design for a unique handout for her. Liza was looking for something playful and creative, which she aims to express through her work. I decided to use the city-arms of Province Utrecht and its lions as an inspiration. We both liked the the idea of Liza as the main character with a young lion friend playing around high up in the sky without fear. The four little cubes in the Invest Utrecht logo I turned into four statues to represent their playing field.

“Illustration”

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“Close-up”

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“Sketches”

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